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***A List of Research and Survey Companies***

*According to the fifth annual Interactive Media Study by Ad Age magazine, Ad Age, traditional media ads are the way to drive Web traffic. For information on this study and others by Ad Age, please click on the link.

The trend toward purchasing online products with credit cards is rising steadily! This is good news for vendors and kiosk owners! 3.2% are still leery of the technology used for secure purchases and is aggravated by the knowledge hackers have in breaking code. Women and older users are the cautious ones however, incentives such as lower online prices, dealing with well known vendors, and better services are lowering these statistics every day!!

From: GVU's 7th WWW User Survey:
Both European and US users expect to use a Netscape browser in the next 12 months... For information on this study and others please click on the link.

From: GVU's 7th WWW User Survey:
The primary method people find out about other sites is via search engines... For information on this study and others please click on the link.

From: GVU's 7th WWW User Survey:
Nearly a third of the users (30.24%) report being in a Computer related field, with 24.48% being in Education, 20.61% Professional, 14.73% Other and 9.95% Management. For information on this study and others please click on the link.

The proportion of female users in the US has always been an interesting statistic to the popular media. From: GVU's 7th WWW User Survey For information on this study and others please click on the link.

From: The 7th WWW User Survey
The limited form of interactivity afforded by CGI scripting has been superceded by Java and various flavors of push technology. Today, there are over 1,000,000 Web servers and only two thirds of the users are male. For information on this study and others please click on the link.

According to 1997 statistics gathered by GVU:
Newspapers and magazines are where most respondents turn when they are seeking information for an upcoming purchase. When it comes to hardware and software, however, online information seeking has almost reached the same popularity as newspapers and magazines. For information on this study and others please click on the link.

TV Gets Interactive
With 5.2 million households accessing the Internet via television by the year 2000, a number of TV networks and Net companies, including ABC, NBC and Microsoft, are investing more resources and money in online content and television technology. See which projects and partnerships are defining the interactive TV landscape. For information on this study and others please click on the link.

*A Look at GVU's Fifth User Survey by Ken Moon
For information on this study and others please click on the link.

*Total U.S. advertising expenditures will reach nearly $4.5 billion by 2000, according to a CyberAtlas consensus forecast. A forecast by ActivMedia that says that worldwide Web advertising revenue will reach $59 billion in 2001.
Source: Various/CyberAtlas

*The following table shows e-commerce market segment forecasts:

Segment	1996	1997	1998	1999	2000
Computer Products	$140	$323	$701	$1,228	$2,105
Travel	126	276	572	961	1,579
Entertainment	85	194	420	733	1,250
Apparel	46	89	163	234	322
Gifts/Flowers	45	103	222	386	658
Food/Drink	39	78	149	227	336
Other	37	75	144	221	329
Total ($M)	518	1,138	2,371	3,990	6,579

Source: Various/CyberAtlas

* In 1995, more than $83 million was spent worldwide on external Web site development.
Source: ActivMedia Inc.

* Total Web development expenditures are expected to soar to nearly $2.6 billion worldwide by 1998.
Source: ActivMedia Inc.

* With a little money and a bit of expertise, anyone can put up a Web site." Sounds great in theory, and the number of sites on the Web is indeed growing rapidly. But in reality, Web-slinging is often an expensive and difficult venture. According to a report by Josh Bernoff, senior analyst at Forrester Research of Cambridge, Mass., the average cost of building a Web site is as follows:

Site Type	Cost
Promotional	$304,000
Content	$1,312,000
Transactional	$3,368,000

Forrester defines a promotional site as one that advertises a company's products and services. A content site provides updated news, weather, or entertainment, while a transactional site provides interactive shopping, banking, or customer services.

Programmers, designers, writers, customer service and marketing people account for one-third of the cost of a promotional site, and two-thirds of the cost for content and transactional sites.
Their probing also uncovered two classic mistakes ompanies can make while creating a site: Not having a clear vision or purpose for a site, and including slow-loading graphics that frustrate visitors.
Prices for a variety of site size and content were evaluated: A small site (about 20 Pages), a medium-sized site (100 pages) and a large site (custom programming, database front-end, secure transaction capability, etc.). Their findings suggest that site-building pricing tends to be all over the place. For example, bids for a large site ranged from a rock-bottom $15,000 to a heart-stopping $2.8 million. Median prices are shown below:

Site Size	Median Price
Small	$26,100
Medium	$102,025
Large	$596,073

Source: ActivMedia Inc.
Filed: 23-Jan-96
Source: Forrester Research Inc.
Source: Advertising Age's NetMarketing